60 Days of Running – A Giant Infographic

BACKGROUND:

Inspired by the giant displays at the Hockey Hall of Fame, I wanted to create an infographic for my personal 5km running records.

PROBLEM:

I noticed that many infographics tend to be typical poster sizes of 18x24 inches mixed with long paragraphs of text. This seemed disengaging from a viewer's standpoint.

SOLUTION 1:

To solve the issue of typical poster sizes, I decided to make this infographic big as possible. 225x30cm (8.3x1ft) to be exact! A size this big is sure to capture the viewers' attention due to its unique size.

SOLUTION 2:

To solve the issue of long paragraphs of text in infographics, I only used icons and call out bubbles to tell the story. Less text means the overall story can be communicated to the viewer quicker.