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MidNight Pearl Bubble Tea - Signage Guidelines

BACKGROUND:

Signage is a complicated field, with many tricky details. If details are missed, it can lead to delays during the design and production stage. For this reason, a signage guideline was created for MidNight Pearl, a bubble tea store chain. 

PROBLEMS:

There are many issues that may occur in signage. Here are a few: 1) Custom sign shapes can cause problems when an improper logo is supplied. 2) Digital Menu Boards with illegible text. 3) Custom shaped yard signs not functioning with equipment. 4) Tiling at the wrong orientation. 5) Choosing the wrong type of A-Frame

1) SOLUTION TO CUSTOM SIGN SHAPES:

Signs come in all shapes and sizes. Therefore if an improper logo is supplied, the logo be illegible.

Many variations of the logo were supplied to counteract this issue.

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2) SOLUTION TO DIGITAL MENUS SMALL TEXT

Often, text on digital menu boards are too small to read.

A grid was created for digital menus to prevent this problem.

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3) SOLUTION TO CUSTOM SHAPED YARD SIGNS

Custom shaped yard signs may not be compatible with certain step stakes.

Setting a standard for rectangular yard signs only, helps prevent these incompatibility issues.

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4) SOLUTION TO INCORRECT TILING

Tiling is the process of combining pieces to make the final sign. When done incorrectly, it may require the sign to be reprinted, costing money and revenue loss.

Communicating with the printer and sign installer to ensure the correct orientation of tiling is prepared will prevent these issues. 

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5) SOLUTION TO SELECTING THE RIGHT A-FRAME

Selecting the wrong style of A-Frame can increase production time.

 

Metal A-Frames were the most logical choice since it fit the aesthetic of the MidNight Pearl brand. At the same time, it allows for two pieces of 4mm coroplast to be inserted. Having the signs interchangeable decreases production time.

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