NamiiCho – Media Kit

BACKGROUND:

NamiiCho is a YouTube channel that specializes in talk, vlogs, and beauty tips with over 300,000 subscribers. With a big channel comes big sponsors. A media kit was needed to be shown to potential sponsors.

PROBLEM:

The kit included detailed statistics about their social media presence. The challenge was to show the statistics and keep the visuals to match the channel's brand identity.

SOLUTION:

Instead of using the same icons and typographic style as the YouTube channel, pink and light blue were used as primary colours in a washout background to give the sense of beauty and makeup.