Running Room – Retail Wayfinding
The Running Room is a great store for new runners to buy their gear. Unfortunately, some stores in plazas do not receive much traffic due to their location, and poor online marketing.
Upon the site analysis, problems were discovered in the touch points (things that customers interact with).
Solutions must be kept at a low cost because retail is about maximizing profit.
1. SOLUTION TO POOR ONLINE MARKETING:
Running Room articles with useful tips for running were added. A link at the end of each article redirects the user to Running Room's training program. This brings new customers into stores.
2. SOLUTION TO LACK OF ENGAGING PRODUCT PACKAGING:
A product tag with a fancy product term "Accentuated Performance Gear" was added to certain products. The customer will question the term "Accentuated", therefore allowing the staff to engage in a conversation, with potential of selling more products.
3. SOLUTION TO UNNOTICEABLE STOREFRONT:
Colourful vinyl graphics were added to the top three windows to attract attention without interfering with the storefront displays.